Official Rules

GoDaddy Inc. Presents
The “Ink Your Link" Contest
OFFICIAL RULES

NO ENTRY FEE REQUIRED.

OPEN ONLY TO ELIGIBLE GODADDY CUSTOMERS, LOCATED IN ONE OF THE 50 UNITED STATES OR THE DISTRICT OF COLUMBIA AND AT LEAST 18 YEARS OLD AT THE TIME OF ENTRY. VOID IN PUERTO RICO, OTHER U.S. TERRITORIES AND POSSESSIONS, AND WHERE PROHIBITED BY LAW.

BY ENTERING OR OTHERWISE PARTICIPATING IN THIS PROMOTION, YOU AGREE TO THESE OFFICIAL RULES. THESE RULES INCLUDE A RELEASE OF LIABILITY AND PROVISIONS GOVERNING DISPUTES. PLEASE REVIEW SECTIONS 9 AND 12 BEFORE ENTERING.

1. CONTEST DESCRIPTION. The GoDaddy Ink Your Link Contest (the “Contest”) is a contest of skill in which eligible GoDaddy customers submit an essay (the “Entry”) about their business or business idea. In your Entry, tell us: what your business does—or, if it is still an idea, what you plan to build and for whom; why the business and its domain are personally meaningful to you; how your domain or online presence connects to your business journey; and why you would want to commemorate your business or domain with a tattoo. Share the details that make your story your own. Entries will be judged using the criteria in Section 5.

2. ELIGIBILITY. This Contest is only open to Entrants who are legal residents of the 50 United States or the District of Columbia, and at least 18 years of age or older at the time of entry. Entrants must be an active GoDaddy customer as of the time of entry and remain as such throughout the Contest period, as further defined below in timing (Section #3). Entry submitted cannot be subject to a contract or other agreement or be bound by any obligations to any third party that would limit the Sponsor’s ability to use Entrant’s essay submission or exercise the rights contemplated in these Official Rules. Employees of GoDaddy Inc. (the “Sponsor”) are not eligible to enter or win. Individuals materially involved in the development, administration, judging, production, or fulfillment of the Contest on behalf of Sponsor, Marden-Kane, Inc. (the “Administrator”), or any other entity are also ineligible. Immediate family members (spouses, parents, children, siblings, and their respective spouses, regardless of where they live) and household members (whether related or not) of those materially involved individuals are likewise ineligible. This Contest is void where prohibited and is subject to all applicable federal, state and local laws and regulations. Winning is contingent on eligibility verification and compliance with these Official Rules.

3. TIMING. The Entry Submission Period shall commence on October 19, 2026 at 12:00:00 AM Eastern Time (“ET”) and ends on November 15, 2026 at 11:59:59 PM ET (the "Entry Submission Period"). Judging, winner notification, and verification are scheduled to occur on the dates below, which may be amended.

EVENTS Events START at 12:00:00 AM ET Events END at 11:59:59 PM ET
ENTRY SUBMISSION PERIOD 10/19/2026 11/15/2026
GENERAL ENTRY JUDGING PERIOD – FIRST ROUND 10/19/2026 11/30/2026
TOP 20 JUDGING PERIOD - FINAL ROUND 12/01/2026 12/10/2026
POTENTIAL WINNERS NOTIFICATION & CLEARANCE 12/11/2026 12/18/2026
ANNOUNCEMENT OF WINNERS On or about 1/05/2027

Note: All dates/times are 2026-2027/Eastern Time. The Administrator’s clock is the official timekeeper of this Contest. Sponsor, in its sole discretion, reserves the right to extend the Entry Submission Period if it determines additional eligible Entries are needed to conduct the Contest and award the Grand Prizes. If the Entry Submission Period is extended, such notice will be published on the Contest Website at https://www.inkyourlinkcontest.com before the then-current Entry Submission Period ends and will post the revised entry deadline and any corresponding changes to the judging and winner-notification schedule. Entries submitted before an extension remain eligible and will be judged together with Entries submitted during the extension under the same Judging Criteria. All dates are subject to change. All decisions of Sponsor are final and binding.

4. HOW TO ENTER.

Entry Submission Requirements: Determination of compliance with these Official Rules will be in the sole discretion of the Sponsor, whose decisions are final.

By participating in the Contest, Entrant represents and warrants that (i) the Entry complies with these Official Rules; (ii) Entrant owns or has obtained all necessary rights in the Entry materials submitted; (iii) Entrant has the right to agree to these Official Rules and to grant the rights referred to in these Official Rules (free from any encumbrances and/or third-party agreements); and (iv) Entrant’s participation in the Contest does not violate, infringe or otherwise conflict in any way with any copyright, trademark or any other right of any third party. All Entries become the property of the Sponsor and will not be returned.

Sponsor reserves the right to disqualify any Entrant that it determines has violated these Official Rules or undermines the intended entry process or breached a representation or warranty at any time. Entries that do not comply with the Official Rules, including, without limitation, the above Entry Submission Requirements, will be disqualified at the Sponsor’s sole discretion.

Once an Entry is submitted, the Entry is final and may not be modified by Entrant. Material submitted will not be acknowledged or returned. Information collected from Entrant will only be used in a manner consistent with these Official Rules. Entries are subject to the acceptance and acknowledgement of these Official Rules and any other applicable terms of service/privacy policies.

Sponsor may require an Entrant to verify their identity, GoDaddy account, and ownership or control of the domain identified in the Entry.

By participating in the Contest, Entrant acknowledges and understands that their Entry will not place Sponsor under any obligation and that Sponsor may use the content without any restriction, compensation or notification to Entrant. Entrant also acknowledges that other Entrants may submit Entries that are similar or identical to the Entrant’s Entry and that Entrant will not be entitled to any compensation or right to negotiate with Sponsor or its agents with regard to these similarities.

5. JUDGING CRITERIA. Entries will be judged based on the following judging criteria (the “Judging Criteria”). Maximum total: 100%. The Judging Criteria will be used to evaluate Entrants in all phases of the Contest:

6. WINNER DETERMINATION (JUDGING AND NOTIFICATION).

GENERAL ENTRY JUDGING PERIOD – FIRST ROUND. All eligible Entries received during the Entry Submission Period will be scored by qualified judges selected by the Administrator using the Judging Criteria in Section 5. The twenty (20) highest-scoring Entries will advance to the final round of judging as detailed below to determine the five (5) potential Grand Prize winners (“Winners”). In the event of a tie, tied Entries will be re-evaluated by representatives of the Sponsor who will serve as a tiebreaker using the Judging Criteria above. Ties affecting advancement will be resolved using the tie-breaking procedure below.

POTENTIAL WINNERS JUDGING PERIOD – FINAL ROUND. A panel of GoDaddy judges will independently score each of the top twenty (20) highest-scoring Entries determined in the first round of judging using the Judging Criteria in Section 5. Each Entry’s final-round score will be the average of the scores assigned by judges without a conflict of interest. First-round scores will not be included in the final-round score. Subject to verification and the one-prize-per-person-and-business limitation, the five (5) highest-scoring Entries will be selected as potential Winners, subject to verification.

POTENTIAL GRAND PRIZE WINNER NOTIFICATION AND VERIFICATION. The five (5) potential Winners determined in the final round of judging will be notified by the Administrator via email and/or phone on/about December 11, 2026. Each potential Winner will be required to complete and return an Affidavit of Eligibility/Release and any other requested documentation (the “Documents”) whereby potential Winners (1) attest that they meet the eligibility requirements and comply with the Official Rules; (2) waives liability against the Released Entities; an (3) consents to undergo and complete a confidential background check. All required Documents must be returned by the date stated in the notification. If a potential Winner cannot be contacted after a reasonable attempt has been made by Administrator (as determined in Sponsor’s sole discretion) or fails to timely return the Documents without alteration and in the form presented by Administrator, or declines to undergo a background check, or declines the Grand Prize or declines or is unable to wear a temporary or airbrush tattoo for the campaign photoshoot as required by Section 7, or if any notification is rejected or returned as undeliverable, then such potential Winner will be disqualified and forfeits all rights to be deemed a Winner. Additionally, if the background check reveals that a potential Winner has engaged in conduct that could damage the reputation of Sponsor or any of the Released Entities, as determined by Sponsor in its sole and absolute discretion, Sponsor may disqualify such Entrant. If a potential Winner is disqualified for any reason, a runner-up, determined using the process described above, may advance as a potential Winner in Sponsor’s sole discretion. Upon disqualification the Sponsor will have no further obligation to that Entrant.

An Entrant will not be deemed a Winner unless and until the Entrant’s eligibility has been verified, all requirements determined by the Sponsor have been fulfilled, and the Entrant has been notified that the acceptance and verification process is complete.

7. GRAND PRIZES, APPROXIMATE RETAIL VALUE (ARV) AND PRIZE DESCRIPTIONS/RESTRICTIONS.

Five (5) Grand Prize Winners will each receive a 4-day/3-night trip to Los Angeles, CA for the winner and one (1) guest to attend the Winners Event expected to take place in February or March 2027 (the “Event”). Sponsor also plans to feature the Winners and their businesses in a digital billboard campaign in Times Square, New York, in 2027, as described below.

Prize includes:

Tattoo session, including two virtual consultations, if the Winner elects to receive a permanent tattoo; otherwise, a temporary or airbrush tattoo for the Event photoshoot. A Winner may decline a permanent tattoo for any reason without forfeiting the remaining Grand Prize. A Winner who declines it must be willing and able to wear a temporary or airbrush tattoo, featuring a design approved by Sponsor and the Winner, for the Event photoshoot and related campaign photography. A permanent tattoo is subject to the tattoo artist’s screening, consent, and health and safety requirements. A Winner who elects to receive a permanent tattoo is required to fill out and sign the tattoo provider’s tattoo consent and liability waiver packet, along with presenting valid identification (Government-Issued Photo ID), Personal & Contact Information, Age Verification, Medical & Health Attestation/Screening Questionnaire, Physician’s Medical Release (if needed), Informed Consent & Liability Waiver and Sobriety & Design Confirmation. Certain health conditions, medications, and temporary circumstances can disqualify a Winner from receiving a permanent tattoo or make it unsafe to get a tattoo. A Winner may decline a permanent tattoo for any reason, including an inability to satisfy the provider’s health and safety requirements, without forfeiting the Grand Prize, provided the Winner is willing and able to wear a temporary airbrush tattoo for the campaign photoshoot. A potential Winner who declines or is unable to wear a temporary airbrush tattoo for the photoshoot will be disqualified, and Sponsor may select an alternate potential Winner as provided in Section 6. Winner agrees to release the Sponsor from any liability arising from the Winner’s knowing material misrepresentation or omission in the tattoo provider’s screening and consent documents, or from the Winner’s failure to follow the provider’s instructions, to the extent permitted by law.

Billboard. The planned Times Square billboard campaign is promotional activity by Sponsor, is subject to change or cancellation, and is not a guaranteed component of the Grand Prize or included in its ARV.

The Winners Event is expected to take place in Los Angeles, California, in February or March 2027. Sponsor will notify potential Winners of the required travel dates before they are asked to accept the Grand Prize. Travel must occur on those dates. If a potential Winner cannot travel on the specified dates, Sponsor may select an alternate potential Winner in accordance with Section 6. Sponsor may change the Event or travel dates if reasonably necessary and will notify affected Winners promptly.

Travel and meals. The trip includes round-trip coach airfare for the Winner and one guest from a major commercial airport near the Winner’s residence to Los Angeles, arranged by Sponsor in accordance with GoDaddy’s corporate travel policy; three (3) nights’ hotel accommodations in one room, double occupancy; up to $400 in Uber ride credits for the Winner and guest for transportation in Los Angeles, including travel among the hotel, tattoo parlor, and prize-related events; and meals for the Winner and guest arranged and paid for by Sponsor, up to $750 in total, excluding the separately listed Winner’s dinner. The $750 meal amount will not be paid to the Winner, reimbursed, or provided as a cash allowance, and any unused amount has no cash value. Sponsor will determine flight and prize-related event itineraries. The trip must be taken on the dates Sponsor specifies for the Winners Event, expected in February or March 2027. Sponsor will provide those dates to each potential Winner before the potential Winner is asked to accept the Grand Prize. Winner and guest must travel on the same itinerary. If a Winner resides within 180 miles of Los Angeles, Sponsor may provide reasonable ground transportation and parking in lieu of airfare, without cash compensation for unused airfare. Transportation costs exceeding the provided Uber credits, additional meals, and expenses not expressly included in the Grand Prize are the Winner’s responsibility.

The actual value of a prize is subject to price fluctuations in the consumer marketplace. Trip prize value will depend on winner's point of departure and the travel dates at time of booking; merchandise prizes are based on the fair market value of the prize at the time the Official Rules are published. Winner is not entitled to any difference between the ARV stated herein and the value of the prize at the time the prize is awarded.

Any expenses relating to the acceptance of the Prize not specified herein are the sole responsibility of the Winner. All prize details not specified in these Official Rules will be determined by the Sponsor in its sole discretion. No substitution or transfer of the Prize is permitted except at the sole discretion of the Sponsor, who reserves the right where lawful to substitute a prize or prize component with one of comparable or greater value. Sponsor will not be responsible for any portion of the prize that may not be available due to any event beyond Sponsor’s control. Sponsor makes no warranties and hereby disclaims any and all warranties, expressed or implied, concerning any prize furnished by third parties in connection with the Contest. Prize may vary from what has been advertised, pictured, etc.

All applicable federal, state and local taxes on the prize, and any expenses relating to the acceptance/use of a prize not specified herein, are the sole responsibility of the winner. The value of a prize is taxable as income. Sponsor will provide each Winner with applicable tax reporting documents, including an IRS Form 1099-MISC if required by law, based on the reportable value of the prize actually awarded, which may differ from the ARV stated in these Official Rules. Winner must provide any information reasonably required for Sponsor to comply with its tax reporting obligations. All prize details not specified in these Official Rules will be determined by the Sponsor in its sole discretion. Prize consists of only the items specifically listed as part of the prize.

All travelers must possess required travel documents (i.e., valid government-issued photo ID). Winner’s guest must be a U.S. resident and legal age of majority in his/her jurisdiction of residence and will be required to execute liability/publicity/travel release prior to issuance of travel documents. Winner and guest may be required to complete additional releases at Sponsor’s sole discretion. Sponsor will arrange accommodations that permit an eligible Winner who is 18 to 20 years old to check in. A valid credit card may be required for incidentals at time of hotel check-in. The components of this prize are subject to change based on local health and safety guidelines at time of booking.

The Released Entities are not responsible for any unclaimed, lost, mutilated or stolen prizes; nor will said prizes be replaced. If the prize-related Event, in part or in its entirety, is unable to take place as planned for reasons including, but not limited to, scheduling conflicts, venue operation, cancellations, postponements, delays, an event of force majeure (any acts of God, natural catastrophes, public enemies, war, acts of terrorism, civil commotion, riot, strikes or labor difficulties, lockout, judicial or government order, or other requirement of law, or national emergencies or any other cause beyond the Sponsors’ reasonable control), an unforeseeable health event (e.g., pandemic or epidemic), or for any other reason whatsoever, then Sponsor will have no obligation to award compensation in lieu thereof or replacement for the affected Event component. The Released Entities and/or any other relevant party reserve the right to remove or deny entry to the winner and/or a guest of winner who engages in a disruptive manner, or with intent to annoy, abuse, threaten, or harass any other person at any prize-related venue. All prize details not specified herein shall be determined solely by Sponsor and will be provided to the winner at time of prize notification. In no event will the Sponsor provide any additional compensation to any Entrant other than the prize offered as stated herein.

8. CONDUCT. By entering, Entrants agree to be bound by these Official Rules, including all eligibility requirements and the decisions of the Sponsor and its agents, which are final and binding. The Sponsor reserves the right, at its sole discretion, to disqualify any individual: (a) suspected of tampering with the entry process or the operation of the Contest; (b) to be acting in any manner deemed by the Sponsor to be in violation of the Official Rules; or (c) to be acting in any manner deemed by the Sponsor to constitute unsportsmanlike or disruptive behavior, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by an Entrant or any other individual to deliberately damage the Contest Website or any online platform, service or website, or undermine the legitimate operation of the Contest, may be a violation of criminal and civil laws, and should such an attempt be made, the Sponsor reserves the right to seek damages and/or other remedies (including without limitation attorney’s fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision. Any materially false information provided by an Entrant including information concerning the Entrant’s identity, GoDaddy account, authority to submit the Entry, or ownership or control of the identified domain, will result in disqualification.

9. RELEASE AND LIMITATIONS OF LIABILITY. For purposes of these Official Rules, “Released Entities” means Sponsor, Marden-Kane, Inc. (the “Administrator”), their respective parents, subsidiaries and affiliates, and the agencies and vendors involved in developing, administering, promoting or fulfilling the Contest, together with their respective officers, directors, employees, agents and representatives. By participating in the Contest, Entrant agrees to release and hold harmless the Sponsor and the Released Entities from and against any claim or cause of action or liability, including but not limited to claims for personal injury, death, or losses to persons or property, as well as for claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action, arising out of participation in the Contest or acceptance, use or misuse of any Prize awarded or Prize-related activity. The Released Entities assume no responsibility or liability for (a) any incorrect or inaccurate Entry information, or for any lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, destruction or alteration of Entries at any point in the operation of this Contest; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers, social media sites or providers utilized in any aspect of the operation of the Contest, or any error or malfunction whether mechanical, human or electronic that may limit a person’s ability to participate in the Contest; (d) inaccessibility or unavailability of the Internet, platform or any combination thereof; or (e) any injury or damage to a participant’s or to any other person's computer, mobile or other device which may be related to or resulting from any attempt to participate in the Contest or access any materials from/about the Contest. Released Entities assume no responsibility for undeliverable email messages resulting from any form of active or passive email filtering by a user's Internet service provider and/or email client or for insufficient space in user's email account to receive email. If, for any reason, the Contest is not able to run through completion for reasons which may include, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, including any other factors beyond Sponsor’s reasonable control such as a Force Majeure (e.g., war, riots, terrorism, civil unrest, strikes, blackouts, supply shortages, order of governmental authority,) an “act of God” (e.g., natural disasters, weather, etc.) or an unforeseeable health event (e.g. pandemic or epidemic), then the Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest in whole or in part, without further liability to the Entrants or any third parties. In the event the Contest is cancelled, Sponsor reserves the right but not the obligation to select Winners from among all available non-suspect Entries received prior to the time of the action or event warranting such cancellation, using the Judging Criteria and winner-selection process in Sections 5 and 6 to the extent practicable.

10. PRIVACY. Sponsor and its authorized agents will collect, use, and disclose the personal information Entrants provide when they enter the Contest for the purpose of administering the Contest. By participating in this Contest, Entrants consent to such collection, use, and disclosure of personal information. Sponsor and Administrator may request additional information from potential Winners for verification, background checks, travel arrangements, and tax reporting. A Winner who elects a permanent tattoo will provide any required health and screening information directly to the tattoo provider. Information collected from Entrants is subject to Sponsor’s privacy policy and Administrator’s privacy policy.

11. GRANT OF RIGHTS. Entrants producing and submitting Entry materials in connection with this Contest do so without compensation and at their own risk. Submission of an Entry grants Sponsor and its agents a nonexclusive, worldwide, perpetual, royalty-free right and license to reproduce, edit, publish, display, broadcast, distribute, and otherwise use the Entry materials and the Entrant’s name, business name, domain, logo, and likeness to the extent included in or submitted with the Entry for purposes of advertising and trade without further notice or compensation, in any media (now or hereafter devised) worldwide, unless prohibited by law. Sponsor and its agents shall have the unrestricted and exclusive right to edit, publish, display, broadcast and/or otherwise use any Entry content without restriction of any kind. Entrant retains ownership of the Entry and any underlying business name, domain, logo, and other intellectual property. Entrant represents that they have the rights necessary to grant this license.

Winner’s participation in any photographs, audio or video audition recordings, or other events associated with participating in the Contest and/or winning the Prize shall be owned by the Sponsor who may edit, modify, and distribute the recordings and photographs and all elements of such participation, including, without limitation, the names and likenesses of any persons, locations and content embodied therein, in any and all media now known or hereafter devised, in any language, throughout the world, in perpetuity and in any manner, for trade, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to the Winner or any third party.

12. DISPUTE RESOLUTION: Full details regarding the procedures for resolving any dispute related to this Contest may be found in Section 25 of GoDaddy’s Universal Terms of Service, https://www.godaddy.com/en/legal/agreements/universal-terms-of-service-agreement, which are incorporated herein and which you agree to by entering this Contest.

13. SEVERABILITY: If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.

14. WHO WON? The Winners will be announced at https://www.inkyourlinkcontest.com on or about January 5, 2027, or after the Winners have been verified.

SPONSOR: GoDaddy, 100 S. Mill Ave Suite 1600, Tempe AZ 85281 USA.

ADMINISTRATOR: This Contest is being administered by Marden-Kane, Inc., 575 Underhill Blvd., Suite 222, Syosset, New York 11791.

© 2026 Marden-Kane, Inc. All rights reserved. These Official Rules may not be copied, edited, or used for any other purpose, commercial or otherwise, without the express written consent of Marden-Kane, Inc.

GODADDY INK YOUR LINK CONTEST. NO ENTRY FEE REQUIRED. Open to GoDaddy customers who are residents of 50 US and DC, 18 and older. Void where prohibited. Entry Submission Period begins at 12:00 AM ET on 10/19/2026 and ends at 11:59 PM ET on 11/15/2026. Limit one entry per person/domain. Potential winners are subject to eligibility verification and compliance with the Official Rules. Sponsor: GoDaddy, 100 S. Mill Ave Suite 1600, Tempe AZ 85281 USA.